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The Brand-Stand
Where ideas stop being ideas and start holding up in the real world.
SurgeCore
Energy
THE GOAL
An energy drink that stands apart from the typical "overloaded" market-focused on clean natural enery using real and natural ingredients. The goal-to build something fresh, intentional and trustworthy, while still delivering the visual impact expected from an energy drink on the shelf.
THE APPROACH
A visual system that balances energy with clarity and highlighting ingredients rather than hide them. Packaging was built for production in mind, ensuring art wraps cleanly and stays consistent across flavor and stays consistent across multiple flavors without needing to be reworked.
THE OUTCOME
An brand that stands apart from the typical "overloaded" market-focused on clean natural enery using real and natural ingredients. The goal-to build something fresh, intentional and trustworthy, while still delivering the visual impact expected from an energy drink on the shelf.
La Creche Early
Childhood Centers
THE GOAL
Rework the existing La Creche logo into a cleaner, more cohesive brand that better reflects the environment it represents—warm, trustworthy, and easy for parents to connect with—while making sure it holds up across real-world applications like signage, apparel, and communication materials.
THE APPROACH
Focused on eye catching color palettes, friendly typography, and simple, recognizable iconography to create a calming visual language. The system was designed to be highly legible and adaptable across both print and digital applications, ensuring clarity for parents and consistency across all touchpoints.
THE OUTCOME
A cohesive brand that builds trust at a glance—scaling seamlessly across signage, apparel, and marketing materials while maintaining a welcoming and consistent presence.
Forge of
Odin
THE GOAL
Create a bold, Marvel-inspired logo for a 16-year-old client that captures the high-energy, heroic style he was drawn to—while translating that vision into a clean, production-ready design that works in real-world applications like apparel and promotional use.
THE APPROACH
Leveraged strong typography, sharp iconography, and a high-contrast color palette to create a commanding visual identity. The system was designed to hold its impact across different materials, from apparel to digital graphics, without losing clarity or strength.
THE OUTCOME
A high-impact brand that translates seamlessly across products—built for consistency, recognition, and scalability across both physical and digital applications.
J. Styles Salon
THE GOAL
Create a bold, Marvel-inspired logo for a 16-year-old client that captures the high-energy, heroic style he was drawn to—while translating that vision into a clean, production-ready design that works in real-world applications like apparel and promotional use.
THE APPROACH
Leveraged strong typography, sharp iconography, and a high-contrast color palette to create a commanding visual identity. The system was designed to hold its impact across different materials, from apparel to digital graphics, without losing clarity or strength.
THE OUTCOME
A high-impact brand that translates seamlessly across products—built for consistency, recognition, and scalability across both physical and digital applications.
Black Regal
Travel Group
THE GOAL
Create a bold, Marvel-inspired logo for a 16-year-old client that captures the high-energy, heroic style he was drawn to—while translating that vision into a clean, production-ready design that works in real-world applications like apparel and promotional use.
THE APPROACH
Leveraged strong typography, sharp iconography, and a high-contrast color palette to create a commanding visual identity. The system was designed to hold its impact across different materials, from apparel to digital graphics, without losing clarity or strength.
THE OUTCOME
A high-impact brand that translates seamlessly across products—built for consistency, recognition, and scalability across both physical and digital applications.
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