The art of being remembered
Brand identity projects showcasing my abilities to transforming client visions and goals into distinctive, memorable visual marks.
Surge Core Engery
Project Overview
Brand project for an all-natural energy product offering clean, sustained caffeine without harmful additives—designed for health-conscious consumers seeking a functional boost that aligns with their wellness goals.
Objective
This campaign showcases my full branding workflow—from initial concept development to logo design and cohesive visual identity. The result is a bold yet clean brand that communicates vitality, transparency, and trust.
Scope of Work
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Brand strategy and positioning
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Logo design and visual identity
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Color palette and typography
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Mockup development for packaging and digital presence
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Campaign messaging focused on energy, clarity, and health-conscious living
La Creche Early Childhood Centers
Project Overview
Reimaging La Crèche Early Childhood Centers, Inc.—a trusted nonprofit in early childhood development—by modernizing its playful legacy logo into a cohesive, joyful, and contemporary identity.
Objective
Rebrand goal; modernize La Crèche’s visual identity without losing its warmth and charm. Through thoughtful design choices, the updated logo brings clarity, professionalism, and unity to a brand that plays a vital role in the lives of children and families.
Scope of Work
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Brand audit and visual analysis of existing identity
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Logo redesign with emphasis on scalability and consistency
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Updated typography featuring bold, geometric letterforms
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Refreshed color palette to reflect vibrancy and care
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Design system built for print, digital, and community-facing materials
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Visual storytelling that communicates growth, trust, and compassion
Forge of Odin
Project Overview
Forge of Odin is a laser engraving brand founded by 16-year-old entrepreneur Jor-El—a venture rooted in both personal legacy and cultural pride. Created in honor of his late brother and inspired by family Nordic heritage, the brand identity blends timeless Viking motifs with modern design sensibilities.
Objective
This project was to bring Jor-El’s vision to life with a cohesive identity that honors his roots while supporting his future. The design needed to reflect strength, authenticity, and purpose—qualities that resonate through both his story and his products. The result is a brand that feels grounded in tradition yet built for innovation, allowing room to grow as his business expands.
Scope of Work
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Brand concept development rooted in Nordic symbolism and legacy
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Logo design featuring bold, rugged elements with modern refinement
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Custom typography and mark system for maximum versatility
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Visual identity adaptable across merchandise, signage, and digital platforms
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Application design for apparel, business cards, and event displays
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Story-driven branding that channels youth, resilience, and craftsmanship
J. Styles Salon
Project Overview
J. Styles is a Black-owned women’s hair salon founded by stylist and entrepreneur Jazmine, with a mission to celebrate the unique beauty and versatility of Black hair. Rooted in her philosophy--“Good Hair: Defined by Hair Health, Not Texture”—the brand identity was crafted to reflect strength, elegance, and cultural pride.
Objective
Rebrand goal: elevate the visual presence of J. Styles with a cohesive identity that captures the salon’s empowering message. The new look was designed to be both bold and refined—honoring the individuality of Black women while providing a versatile system that works across every customer touchpoint.
Scope of Work
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Brand refresh aligned with studio expansion
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Logo redesign featuring dual female silhouettes (natural & straight styles)
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Refined color palette of burgundy and gold to convey richness and empowerment
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Bold, modern typography for a clean, approachable aesthetic
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Application design for print, signage, merchandise, and digital use
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Creation of a 10-second motion graphic intro/outro for social media content
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Seamless visual system adaptable for Instagram Reels, TikTok, and online videos
Black Royal Travel Group
Project Overview
A vibrant community of retired people of color who explore the world together—bonding through culture, relaxation, and shared adventure. This branding project was created to reflect the group’s sense of elegance, unity, and joyful spirit, while establishing a visual identity that celebrates their love of travel and life.
Objective
The goal of this design was to craft a brand identity that feels both sophisticated and inviting—honoring the group’s pride, dignity, and adventurous energy. Inspired by the name, the brand combines bold typography with regal symbolism to create a polished yet approachable aesthetic. The result is a timeless look that supports the group’s identity on every journey, giving members a strong sense of community and presence wherever they go.
Scope of Work
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Brand identity development for a culturally rooted travel group
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Logo design featuring bold type and a crown-inspired emblem
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Sleek black-and-white color palette for timeless sophistication
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Visual system adaptable for digital use, printed materials, apparel, and souvenirs
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Brand assets designed to foster unity and visibility on group trips
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Design that balances elegance with fun, reflecting the spirit of shared experiences
This project demonstrates how thoughtful branding can turn travel into a first-class experience—celebrating community, culture, and connection every step of the way.
